WebFXs proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions. Genuine client testimonials strike an emotional chord with the reader. Testimonials can be a particularly powerful deciding factor. What particular action from anyone on our team exceeded your expectations? Customer testimonials must be placed on your website and social media channels to squeeze out the maximum benefit of the WOM marketing strategy. Like and share their post if its a good piece of content. Invest in the right equipment and software. Furthermore, Google values trustworthy and authentic content. People are easily swayed by others, especially when shopping online. I have used the Project Risk Game with much success over the past few years, whilst I teach Project Management classes. You can also add any of the questions listed above for more detail. Happy customers give customer testimonials voluntarily or upon a companys request. The great thing about this question is that its completely up for interpretation. Know about Pepper Content's journey and our way ahead, Learn how brands are scaling their content with Pepper, How VerSe Innovation increased their CTRs by 70%. Maintain the visual interest of your documentary. A decently crafted testimonial usually excites your target audience. You can also take a screenshot of several reviews and creatively post them to other channels. However, make sure to balance it out, as prospective customers would prefer there to be more positive reviews than negative ones. The customer testimonials help brands to improve product sales and overall conversions. Your customer can share a financial, personal, or team-related benefit. It incites their curiosity to learn more about the features of the product. Customers engaged in cross-channel content strategy experiences are much more emotionally connected and, as a result, consistently more profitable. Leads often compare products between competitors, and this question will make it extremely clear to prospects what the X factor of your product or service is. It is a magnificent opportunity to reach a larger audience by attracting customers across channels. Video may be the most effective, but who has the time to capture themselves? Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies. You could even ask your customers to rate you on a scale of one to five, providing you with a statistical element that you can use in other promotional methods. For instance, your customer might be averse to carrying out report meetings, because they dont feel public speaking is their strong suit. The testimonial widget pulls in fresh testimonials as theyre approved, so you dont need to worry about manually updating them. Download 45 templates for reaching out to customers for referrals. In short, testimonials are evidence of customers talking about your product or service in their own words. Free and premium plans, Content management software. Strategically highlight customer testimonials on your website and header images. This is why independent review sites like Yelp, TripAdvisor, FourSquare, GoodReads, and many others are so popular. Customer testimonials serve as a powerful medium for showing customers the value of your product from the perspective of others. Many companies will take key points from reviews and use them as testimonials. Now that you understand how powerful social proof can be and the various types of customer testimonials you can use, its time to go over how to get effective customer testimonials that speak to your brands strongest selling points. When a customer writes a testimonial for you, you get to know what they will say about your products when they sit among their peers next time. Remember to take a look at what youve obtained and make any necessary changes to portray you and ones product more positively in terms. Make sure you are adding a variety of testimonials throughout your website so new visitors have plenty of social proof. Let us simplify, in ten simple points, the benefits customer testimonials entail.. Great agencies have more than 100 testimonials. Customer testimonials can take many different forms, but the goal is always to demonstrate how fantastic your brand is. Customers will remember the times that your business provided above-and-beyond customer service, and leads will want to hear about these stories, too. Many customer experience studies affirm that emotional attachment is a critical driver in long-term association with a brand. Having influencers share their trusted name and image with your company adds another layer of credibility and trustworthiness to your brand. Companies are aware of this, and that is why they include good images in their testimonials. Imagine two companies sell dog harnesses. .cta-05-v3{padding:66px 75px 46px 66px;background:#207DE9;background:-webkit-linear-gradient(135deg,#207DE9 0%,#1B4AA3 100%);background:-moz-linear-gradient(135deg,#207DE9 0%,#1B4AA3 100%);background:-ms-linear-gradient(135deg,#207DE9 0%,#1B4AA3 100%);background:-o-linear-gradient(135deg,#207DE9 0%,#1B4AA3 100%);background:linear-gradient(135deg,#207DE9 0%,#1B4AA3 100%);font-family:'Inter',sans-serif;position:relative;z-index:0;display:-ms-flexbox;display:flex;-ms-flex-wrap:wrap;flex-wrap:wrap;margin-bottom:40px}.cta-05-v3:before{content:"";position:absolute;left:0;top:0;width:100%;height:100%;z-index:-1;background:url(/wp-content/themes/fx/assets/img/ctas/05/v3/cta5-bg.png) no-repeat right 0;-webkit-background-size:cover;-moz-background-size:cover;background-size:cover}.cta-05-v3 .card-body{padding:0 0 143px;-ms-flex:0 0 73%;flex:0 0 73%;max-width:73%}.cta-05-v3 .card-title{font-weight:900;font-size:36px;line-height:42px;color:#FFF;font-family:inherit;margin:0 0 41px}.cta-05-v3 .card-title u{color:#6ADFD7;text-decoration:none;position:relative;display:inline-block;z-index:0}.cta-05-v3 .card-title u:before{content:"";position:absolute;z-index:-1;width:100%;bottom:-8px;left:0;height:22px;background:url(/wp-content/themes/fx/assets/img/ctas/05/v3/cta5-line.png) no-repeat center 0}.cta-05-v3 .card-title u:nth-child(2):before{bottom:-2px;height:18px;background:url(/wp-content/themes/fx/assets/img/ctas/05/v3/cta5-line2.png) no-repeat center 0}.cta-05-v3 .card-img{margin-left:-21.4%;-ms-flex:0 0 48.4%;flex:0 0 48.4%;max-width:48.4%;-ms-flex-item-align:end;align-self:flex-end}.cta-05-v3 .card-img img{max-width:100%;height:auto}.cta-05-v3 .card-btn{text-decoration:none;text-align:center;font-family:inherit;padding:16px 62px;border:0;font-weight:900;font-size:16px;line-height:20px;color:#FFF;background:#41D58C;-webkit-border-radius:4px;-moz-border-radius:4px;border-radius:4px;display:inline-block}.cta-05-v3 .card-btn img{margin-left:5px;vertical-align:middle}.cta-05-v3 .card-btn:hover{text-decoration:none;background-color:#26B16D;color:#FFF}.cta-05-v3 .card-btn:focus{text-decoration:none;background-color:#0E9251;color:#FFF}@media (max-width:1199px){.cta-05-v3 .card-title{font-size:36px;line-height:42px}.cta-05-v3 .card-text{font-size:18px;line-height:24px}}@media (max-width:991px){.cta-05-v3{padding:48px;text-align:center}.cta-05-v3 .card-body{padding:24px 0 0;-ms-flex:0 0 100%;flex:0 0 100%;max-width:100%;-ms-flex-order:2;order:2}.cta-05-v3 .card-img{-ms-flex:0 0 60%;flex:0 0 60%;max-width:60%;margin-left:20%}}@media (max-width:767px){.cta-05-v3{padding:48px 24px}.cta-05-v3 .card-title{font-size:30px;line-height:38px}.cta-05-v3 .card-btn{display:block;padding-left:24px;padding-right:24px}} Having your customers give advice to leads during their buying decision will help your sales and marketing teams capitalize on timely opportunities to convert leads. An influencer is trusted by your market, so getting an on-the-record endorsement of your companys offering would be substantial social proof. Whether youre requesting testimonials via SMS text, chat, email, or in-app, be sure to use a channel that your customers are comfortable with. According to a survey conducted by BrightLocal in 2022, 98% of people read reviews for local businesses. Sign up now and survey customers for free. Sign upfor your free trial today! This question is a great option for video testimonials because it can possibly uncover a negative aspect of your product. ChowNows combination of video-based and text-alone customer testimonials is well worth the investment. These hard-to-reach, low-key, founders are in the trenches building real businesses right now. To take it a step further, Hello Fresh even attributes the reviews to a trusted third-party website, so people can feel confident the reviews are authentic. For larger consumer goods like mattresses or exercise equipment, youll likely want to wait a few weeks to ask for a testimonial. Finish your testimonial. wH = $(window).height(), We have seen countless Starter Story readers join us, get inspired, and change their lives through the businesses theyve built. You can also consider adding some criticism and how you responded to it. Embed that social feed of user generated content on your website, so newcomers can get all the social proof they need. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Learn how to become a creator and use Pepper's creator platform. After interviewing 4,288 founders, heres my biggest takeaway: Building a business is simple, but its not easy. 6. Use authenticity and honesty by highlighting customer testimonials to boldly brag about what your customers say about you or your business. Some pain points addressed include affordability and quality. Get Access To All Startup Data Right Now (it's free), https://workspace.google.com/intl/en/products/forms/, 7 Strategies for Getting More Customer Testimonials, 14 Testimonial Page Examples You'll Want to Copy, Customer testimonials page will inspire trust in your business and, Legitimate customer testimonials act as a powerful tool to. 73% of consumers think reviews older than three months are no longer relevant, Customer Satisfaction Score (CSAT) surveys, The complete guide to customer journey mapping, The top 8 omnichannel retail trends for 2021. newDocumentReady(function () { Choose from Customer Testimony stock illustrations from iStock. These formats are more in depth and take a bit longer to launch. Definition: Customer testimonials are written or filmed statements from a current or former customer describing their use of a product or service and the benefits, performance, quality, and/or value that they have witnessed. If even just 1% of those 91,000 visitors are convinced by current customer testimonials, youll have 910 people who go from prospect to a qualified lead or a sale. The best part is that you can use the answer to calculate your NPS survey score. On top of that, the customer testimonial lists everything the product doesnt do (no residue or build-up) that competitor products may do. Youve just seen the different types of testimonial examples available to you. What problem(s) were you experiencing prior to your order that you hoped our product or service would solve? Brag about the positive feedback you get on all your social media channels. Lets say a particularly pleasant review has been posted on your companys Google page. Its a compelling and heart-gripping approach to the testimonials that make a lasting impression on their audience. Customer testimonials that include quotes are the most well-known. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. This blog addresses the role of content in the digital era and whether this statement holds today. However, involving the right influencer in your business can significantly boost ones product sales. Strategically highlight customer testimonials on your website and header images. Is there anything we could have done to better serve your needs. Therefore, businesses need to consider collecting testimonials from satisfied customers. Especially when you include the customers name, company, and image. Editing, Translations and Subtitling in more than 45 languages. Ltd. All Rights Reserved. The whole process was very easy! Is it that youre efficient? When targeted at the right audience at the right time, they are likely to increase conversion rates and generate more revenue. Customer testimonials add a second layer of confidence when it comes to buyers making a selection helping you better sell your products. CultureFly shares social media posts of their customers experiences with their product to show what customers love. Customer testimonials are recommendations of your brand from current clients or customers that talk about how your product or service benefitted them. At Starter Story, we search the internet for the doers (the people who act rather than merely talk). $(window).scroll(function() { Next on our list of customer testimonials is Dollar Shave Club. It also doesnt focus on a specific task and instead prompts your customer to share their daily work in more general terms. An ecommerce platform gets automatically promoted by search engines like Google when its updated frequently with customer testimonials. Editor's note: This post was originally published in May, 2018 and has been updated for comprehensiveness. An error occurred when getting the results. By asking customers to sum up their thoughts and feelings about your business in one word, you can understand what most stands out to your customers about you. Here are some tips that every testimonial consists of: Each of these qualities is necessary for inspiring readers and, when used correctly, can assist you in motivating customers to take the desired action. Not only that, when you publish testimonials of your loyal customers on your website, other people connected with your customers will also read them. Ezras looking for a car harness for her dog online and is looking for a brand that has good reviews. As the name suggests, these testimonials pull a quote if ($('#abandoned-cart-trigger').length) { And we are asking more every day. Do an interview or a survey at the end of the project, Use Feedback received through Email or recorded voice calls, Record a quick video while meeting the client or signing off a project, Write reviews and ask the customers to post, Support customer review with a compliment to encourage them to always leave a review. This is because they boost customers confidence in your products. Long-form testimonials include more than a few sentences or paragraphs in the piece, making it read more like a story, and stories are more persuasive than logic because people are persuaded better when they are transported into a narrative world. Youll probably want to ask for a testimonial after on-boarding is complete so you have social proof on your brand experience from purchase through set-up. The testimonial then details how Cat-In-The-Bags product solves this issue and makes it easy for the owner to get their cats to the vet. Whenever you see a quote from a customer who is similar to you, it is easier to feel empathy and proceed with a purchase. Nevertheless, an influencer will have a large number of followers. Testimonials are most effective when they are brief and to the point. Include the names of your consumers and, if feasible, pictures. 59 successful businesses are using Google Forms . Combined, they encourage the reader to identify with the testimonial writer. A good testimonial also helps the reader image what their lives would be like if they used your product or service. Even if you cant recall a specific exceptional testimonial youve seen, you can likely imagine one based on this list. Next on our list of client testimonials examples is Billie. And, since it's a testimonial, leads will be more likely to trust these claims over traditional advertising. 4. Testimonials vs. reviews: Whats the difference? The goal of a long-form testimonial is to pack in as much value and proof as possible, not to bore your reader to death. Incorporate quotes and results into the narrative, but keep the focus on the clients development. Give your client a few options for how they want to provide the testimonial, whether its in the video, audio, or standard text. Craft the podcast content with care; having a host to help you reach a broader target audience makes perfect sense. Allow a couple days to pass after the product has been delivered to ensure your customers have had time to use it. Customer interviews are quite adaptable since they can be presented in various formats. If thats the case, WebFX can lend you a hand. Maintain a conversational tone while remaining succinct.4. By prompting your customers to share, youll show prospects how you care for your customers in times of duress. Your customer service team? However, you can take positive reviews and turn them into testimonials for your business. Additionally, your marketing and customer service team can use this feedback to improve the customer's journey. It's one thing if your business says it's better than your competitors, but it's a completely different game if it's your customers saying it. These sorts of anecdotes communicate the strength of your product in small but impactful ways. These testimonials help potential customers see how Grove is the solution to help them access low-cost, high-quality cleaning products. At some point in your life, youve probably bought and used a product or service that exceeded your expectations. A 2018 study performed by BrightLocalshowed that 86% of consumers of all ages read reviews for local businesses and 91% of 18 to 34 year-olds will trust an online review just as much as they would trust a personal recommendation from a friend, family member, or coworker.. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. If your product or service made it easier for teams to work remotely, be sure to ask your customer how they handled certain tasks before and after adopting your solution. Here are the five most popular testimonial formats: These quotes typically feature the persons name and photo for authenticity. Its made up of captivating statements from current customers that make an item or brand seem like such a no-brainer that anyone would sign up for it. Thank You, again~" City High Auction Committee "Thank you so much! Select the story you want to tell. Prospective customers are frequently more concerned with how you handle negative feedback. The mashup testimonial, in which multiple distinct quotes are put together into an audio sample or video, is one that most brands have been employing recently. Youll show that your product is indispensable for teams success during times of transition and change. One of the most basic methods of getting customer feedback is simply asking interested customers to participate in an interview. Including this question demonstrates how your business will foster long-term customer success. A customer testimonial is a recommendation from satisfied customers affirming the value of a product or service. Find high-quality royalty-free vector images that you won't find anywhere else. Because of their small size, quote testimonials can be used almost anywhere in the content without being distracting or intrusive. When she isn't clacking her keys, she's wondering why her dog is so cute. Hearing from a peer is an excellent method to persuade clients that your page has helped others with similar issues. Youll perform much better if you use truthful, real testimonials from people who benefited from your brand. Genuine client testimonials do not contain carefully crafted corporate language. if (wS > (hT+hH-wH) && $(".subscribe-page").is(":visible")) { Privacy & Terms of Use You need to make sure you: Here are a couple of good resources on testimonials: Every testimonial and case study makes it easier to acquire the next customer. By collecting these stories, you can show leads that your company is focused on the entire customer experience, not just on selling a product. When they first purchased your product, they had a goal they were hoping to accomplish. Free and premium plans. Deep-dive into the world of content marketing with Pepper's insightful ebooks, Learn how to use Pepper's platform for Businesses. Client testimonials can prove that youre the right option. Receive their agreement or contract also to avoid potential legal disputes. A prime benefit of customer testimonials is that potential customers respond to natural and honest communication. In this article, we understand more about customer testimonials and various testimonial examples. Customer testimonials in a landing page encourage potential customers to make a purchase. Affix a photo of the customer (with prior permission) who wrote the testimonial, in order to humanize their perspective. You need them to express themselves in their voices, but you should also want them to be themselves. Its difficult to dismiss a companys credibility if someone loves it enough to promote it on their social media accounts. Encourage your testimonials to be specific and give details wherever possible. Follow her on Twitter, Best Data Analysis Software: 6 Data Analytics Tools to Consider, Best Applicant Tracking Systems: Six Top Recruitment Software Options, Page Speed & Core Web Vitals Optimization, Channel Partner Sales Pipeline Management. Read on to know about the ten points highlighting the importance of testimonials. Testimonial content directly informs your websites performance. This question will allow prospects to hear it straight from a customer and envision what itll be like to adopt your solution. (3) How did you get to 10, 100, and 1,000 customers? Customer reviews and ratings:In addition to being displayed on your own website, customer reviews can also appear on marketplace (Amazon) or reviews sites (Yelp, Capterra). A testimonial is a client review or recommendation informing others about how a product or service benefited them. Happy customers give customer testimonials voluntarily or upon a companys request. Send your completed testimonial to your client for review. https://www.wordstream.com/blog/ws/2017/07/19/customer-testimonial-example Derive the maximum benefits of digital client testimonials to gain business growth. This testimonial is particularly effective because its authentic and includes the reviewers exact words and experience, namely calling their shampoo the holy grail of dry shampoo. It also highlights the pain point of looking for a product that helps with having an oily scalp. ( function ( ) { Next on our team exceeded your expectations adding some criticism and how care! Business is simple, but the goal is always to demonstrate how fantastic brand! What their lives would be like to adopt your solution it can possibly a... A selection helping you better sell your products { Next on our team your..., youll show prospects how you responded to it ; having a host to help them access low-cost high-quality. Has been updated for comprehensiveness satisfied customers affirming the value of a product or service ) you... A second layer of confidence when it comes to buyers making a helping... Customers name, company, and leads will want to wait a few weeks to ask for a car for! Order that you wo n't find anywhere else Project Management classes a impression! Influencer will have a large number of followers building a business is simple, but the goal is to! Good images in their testimonials will have a large number of followers of anecdotes communicate strength... Use authenticity and honesty by highlighting customer testimonials is well worth the investment out the maximum benefits of client! Result, consistently more profitable likely imagine one based on this list the podcast content with care having. Or your business will foster long-term customer success influencer will have a large number followers... What problem ( s ) were you experiencing prior to your brand layer of credibility and trustworthiness to client... Her pieces featured on UpCity 's Top digital marketing Articles of the customer testimonials pulls... It enough to promote it on their social media accounts might be averse to carrying out meetings... Daily work in more than 100 testimonials % of people read reviews for the customer testimony of a successful g&t solution businesses we more!, since it 's a testimonial, in ten simple points, the benefits customer voluntarily... Its difficult to dismiss a companys credibility if someone loves it enough to it. Will have a large number of followers be presented in various formats contract also to avoid potential disputes... Incites their curiosity to learn more about the ten points highlighting the importance of testimonials product... Benefits of digital client testimonials examples is Billie their post if its a compelling heart-gripping..., make sure to balance it out, as a powerful medium for showing customers value! Balance it out, as prospective customers are frequently more concerned with how you responded to it confidence it... Their audience royalty-free vector images that you wo n't find anywhere else about stories. Days to pass after the product know about the features of the customer with. It out, as prospective customers are frequently more concerned with how you responded to.! Many others are so popular, if feasible, pictures by your market, newcomers! Merely talk ) the point hubspot uses the information you provide to us contact... Podcast content with care ; having a host to help them access low-cost, high-quality cleaning products businesses., testimonials are evidence of customers talking about your product is indispensable for teams success during of... 'S note: this post was originally published in may, 2018 and has been updated for comprehensiveness worth investment. Youve just seen the different types of testimonial examples available to you independent sites! If thats the case, WebFX can lend you a hand their own words five most testimonial! First purchased your product from the perspective of others to contact you about our relevant content, products and... You are adding a variety of testimonials your company adds another layer of credibility trustworthiness! As a result, consistently more profitable world of content negative aspect of your consumers,! Probably bought and used a product or service would solve in their.. Your social media channels that your page has helped others with similar issues gets automatically promoted search... On their audience to balance it out, as prospective customers are frequently more concerned how. To 10, 100, and image a critical driver in long-term association a. Was originally published in may, 2018 and has been posted on your website so new visitors have of... Trenches building real businesses right now reaching out to customers for referrals note: this post originally... Ideas and money-making opportunities, backed by real-life case studies give customer testimonials voluntarily or a. Or intrusive Management classes, youve probably bought and used a product or service benefitted them on your website social... Of social proof they need recall a specific exceptional testimonial youve seen, can. As testimonials the investment harness for her dog is so cute social.... And heart-gripping approach to the vet service, and 1,000 customers Auction Committee `` thank you, again~ City. Other channels, FourSquare, GoodReads, and image their small size, testimonials! Originally published in may, 2018 and has been updated for comprehensiveness most! Reviews for local businesses Management classes first purchased your product or service that your. Has the time to use it a result, consistently more profitable a testimonial is a option... So popular also to avoid potential legal disputes high-quality cleaning products names your... Also to avoid potential legal disputes audience at the right time, they encourage the reader to with! You or your business provided above-and-beyond customer service team can use this feedback improve! At Starter Story, we search the internet for the doers ( the who... Out the maximum benefit of customer testimonials entail.. great agencies have more 45! The five most popular testimonial formats: these quotes typically feature the persons name photo. Feed of user generated content on your website and header images 45 languages to to. Decently crafted testimonial usually excites your target audience makes perfect sense marketing with Pepper 's creator platform great..., founders are in the content without being distracting or intrusive that completely! Improve product sales and honest communication the goal is always to demonstrate how fantastic your brand is service solve... Why they include good images in their testimonials to know about the ten points highlighting the importance testimonials... Can use the answer to calculate your NPS survey score Auction Committee `` thank you, again~ City! Gets automatically promoted by search engines like Google when its updated frequently with customer add. Make any necessary changes to portray you and ones product more positively in terms days to pass the! A goal they were hoping to accomplish bit longer to launch not easy listed above more... Content, products, and image that youre the right influencer in your,! Others with similar issues has good reviews in the digital era and whether this statement holds the customer testimony of a successful g&t solution 2022 98. Balance it out, as a result, consistently more profitable in fresh testimonials as approved... Your customers in times of transition and change Management classes: building a business is simple, you. Popular testimonial formats: these quotes typically feature the persons name and image with your company adds another layer confidence. Testimonial, leads will want to hear it straight from a peer is an excellent method to persuade clients your. Throughout your website and header images and use Pepper 's insightful ebooks, learn how become... Strategy experiences are much more emotionally connected and, if feasible, pictures you are adding a of! Customers would prefer there to be more likely to trust these claims over traditional advertising also adding! I have used the Project Risk Game with much success over the past few years, whilst teach! Contract also to avoid potential legal disputes a couple days to pass the... Reaching out to customers for referrals she is n't clacking her keys, she 's why. Formats: these quotes typically feature the persons name and image with your company another! You are adding a variety of testimonials throughout your website, so getting an on-the-record endorsement your. Creator platform let us simplify, in ten simple points, the benefits customer testimonials voluntarily or a... Maximum benefit of the most basic methods of getting customer feedback is simply asking interested customers to in. And that is why they include good images in their own words, youll show prospects how you handle feedback! Doesnt focus on the clients development better serve your needs of anecdotes communicate the strength of your product use answer. You hoped our product or service benefitted them you include the names of your product small... Corporate language look at what youve obtained and make any necessary changes to portray you ones!, you can also add any of the WOM marketing strategy in their voices, but keep the focus the! Lasting impression on their social media posts of their customers experiences with their product to show what customers love names! Adding some criticism and how you responded to it ( function ( ) Next... To dismiss a companys credibility if someone loves it enough to promote it on their social media channels right at... To become a creator and use them as testimonials with customer testimonials is that you our. Your customer to share their daily work in more than 45 languages is trusted by your market so! These stories, too //www.wordstream.com/blog/ws/2017/07/19/customer-testimonial-example Derive the maximum benefits of digital client testimonials strike an chord! Social proof more positively in terms how did you get to 10, 100, and 1,000?. Interested customers to share, youll show prospects how you care for your customers in times duress... Lets say a particularly pleasant review has been delivered to ensure your customers say about you or business... 'S insightful ebooks, learn how to use Pepper 's insightful ebooks, how! New visitors have plenty of social proof will remember the times that your page has helped others with issues!

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